If you haven't caught on by now, I'm kind of a typography nerd. I think it started when I was a kid, from randomly flipping through this book my parents had on handwriting analysis. The idea that every stroke of a letter is imbued with personality and meaning - that so much of who you are is in there, if you know how and where to find it - it was wild, it sort of blew my mind, and it's always stuck with me. I decided to "borrow" that book from my parents a couple years ago to re-read and never gave it back. Most likely they don't even miss it.
Then around the age of 17 I started getting into graffiti. I blame the friends. A lot of them were into it at the time, and a few of them were really good, and even still write today. I only went writing a handfull of times, but never got too into that whole thing. I loved the artistic side of it and sketched a lot, but when it came down to the reality - the vandalism, the paint fumes, the snot dripping out of your nose while you froze your ass off and lost feeling in your hands, all the while hoping some variety of authority figure wouldn't catch you in the act - I didn't get off on that rush. More power to those that do, it's kind of a thankless art form in a way. So with all that, eventually the graffiti interest stopped being something separate, and started working its way into my other projects.

I came up with this font in late 2001, and I called it "Polluted." The idea I was going for was to turn an entire page of text into a graffiti piece, to mutate the letters, to turn it into visual pollution. The general style was inspired by some techno-ish font I'd seen with the ends rounded off, I can't even remember who's it was, all I do remember is that the dude was from somewhere in South America. And obviously by the
POP magazine logo. And then by keeping everything aligned to an
isometric grid, and making the letters as tight and bold and cartoonish as I could while still keeping it semi-legible, well it pretty much made itself.
But there's no uppercase letters? you say. Good catch. I made a few and they just looked retarded. So no uppercase for you. And I'm showing it here on a black background because it looks a lot better that way - there's limits to making an actual font and I had to give up on having both an outline and fill. I think it loses a lot of the 3d effect when it's black-on-white.

It was also supposed to look kind of like worms, or snakes really. There was this computer game I always played as a kid, where you steer a snake around eating up apples, I think that was another influence. And I wanted to do a version of the font with little faces on the ends of the letters, like the image above or
this other page from my sketchbook. And I thought it would be funny if it looked like the snakes were actually saying the letter that they were spelling out. Yes, I was definitely taking the whole idea way too fucking far, I must've been delusional. Because in reality I was simply not able to pull it off. I know because I tried. It's one thing to get an idea, but knowing the difference between a good idea and a realistic one, and then having the skill to make that idea work in real life, that's something else entirely. It was simply not happening. I think I could pull it off now, but I'm not even interested in going back there again.


Anyways, after all that hard work I decided it looked kind of rigid and already dated, and wanted to try out the idea with more fluid and natural letter shapes, something hand-drawn-like but subtly geometric. So I started on this version that copied the proportions of Futura Extra Bold, mostly because when it came to actual real proper typography I was not so well-educated. Probably shouldn't have dropped out of college. Or at least finished Typography I. And also because I wanted it to have a really classic/timeless/safe feel like Futura. But I didn't get that far into making it, I decided it looked waaay too phallic, and by this point I was pretty much over the idea. And pretty much burned out on graphic design altogether, and getting sucked more into the music production thing. Wish I had a happy ending for you to all this, but I don't. Well, maybe I'll knock out the other letters one of these days, and then sell it off and make a shit ton of money. And then it'll become the next Futura - or even the next
Helvetica - when Obama finally legalizes marijuana, and maybe hopefully even LSD. And love will be free-for-all, colorful graffiti will cover every surface, and the whole world will be super-chill and truly empathetic and awash in enlightenment, and we'll all sing together in beautiful pitch-perfect harmonies. Can an ending be any happier than that?